Operating system for elite family staffing

The quiet
intelligence
behind every
great household.

Aether is the digital chief of staff for boutique nanny and household placement firms. It briefs you each morning, surfaces the day's revenue, drafts the outreach and keeps every UHNW family at the centre of your operation.

37 boutique firms trust Aether with their most discreet placements.
aether · operationsTuesday · 07:02
Morning briefing
3 priorities · €184K live pipeline
Geneva — Famille Lemaire
Shortlist due 11:00
€52,000
Monaco — House of Castel
Trial week confirmation
€38,500
Hampstead — Famille Okoye
Wire received
€21,750
Active families
24
Candidates
318
MRR
€48.2K
Aether suggests
Reach out to House of Castel today — they typically place a second nanny within 47 days.
MONACO HOUSEHOLDSMAYFAIR ATELIERASPEN PRIVATEHAMPTONS ESTATE CO.MUSE & CASABELGRAVIA HOUSEST. MORITZ FAMILYPARIS RIVE DROITE
MONACO HOUSEHOLDSMAYFAIR ATELIERASPEN PRIVATEHAMPTONS ESTATE CO.MUSE & CASABELGRAVIA HOUSEST. MORITZ FAMILYPARIS RIVE DROITE
Daily operations

A morning briefing that already
knows your day.

Every morning at 7am, Aether assembles the conversations, follow-ups, opportunities and risks across your portfolio — then writes the first draft of every reply.

AI morning briefing

Revenue at risk, conversations stalled, candidates ready to introduce — surfaced before your first espresso.

Money-making queue

Each opportunity scored by likelihood × value. Aether tells you which call to make next, and why.

Discretion-first design

Built for principals who never appear in a CRM screenshot. Field-level redaction, internal-only audit trail.

Placements

Match candidates and
households like a human partner.

Aether holds the whole picture — a candidate's languages, allergies, philosophy, the family's rhythm — and proposes shortlists with the reasoning visible to your team.

Shortlist three nannies for a Geneva family of four — by 11am.
Schedule the trial week and pre-fill the offer letter.
Track 15–20% placement fees from proposal to wire.
Shortlist · Famille Lemaire
Geneva — 2 children
Live
Beatrice L.
FR · EN · IT — Maison Lemaire
Recommended
Imani O.
EN · YO · Early years specialist
Strong fit
Claudia M.
ES · EN · Twins · Newborn
Wildcard
Aether reasoning is visible to your placements team.
Growth atelier

Content. Outreach. Analytics.
One unhurried system.

Aether plans the editorial calendar, drafts every outreach message in your voice, and shows where revenue actually came from — the source, the family, the placement.

Content engine
Instagram · LinkedIn · Newsletter · Atelier blog
TueNewsletter
Atelier letter — winter retreats
WedInstagram
Reel — A day with a London family
ThuLinkedIn
Op-ed — The case for trial weeks
FriInstagram
Carousel — UHNW staffing rituals
Email automation
Templates · sends · open events
Mme Lemaire
Opened · 2m ago
Castel Office
Sent · scheduled
Okoye Estate
Replied
Prospect — Aspen
Draft
Outreach intelligence
Who to call · what to say
Top call today
Mme Castel — last contact 23 days ago. Family expanded.
Expected value · €38,500
Aspen — return enquiry from June
Hampstead — 6m retention call
Geneva — refer-a-friend nudge
Revenue analytics
By family, channel, season
Placement revenue · YTD
€612,400
+38% vs last year
JanAprJulOctDec
The principle

Built for the few houses that
cannot afford a misstep.

No noisy emojis. No public dashboards. Aether stays in your atelier — and your principals stay in theirs.

Aether feels less like software and more like a partner who never sleeps. It made the difference between a busy quarter and a great one.
Camille Auberge
Founder, Mayfair Atelier
Begin the atelier

Quiet operations. Loud results.

Set up your firm in under ten minutes. Your first morning briefing arrives tomorrow at 7am, sharp.

Aether — Atelier of operations for elite family staffing
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